Top 5 Social Apps Performance in Colombia Q3 2021

In Q3 2021, the top 5 social apps in Colombia—Facebook, Who - Live Video Chat, Tango- Live Stream, Video Chat, Bigo Live - Live Streaming App, and TikTok—demonstrated distinct trends in downloads, revenue, and active users. The following data, provided by Sensor Tower, highlights their performance.

Facebook experienced a consistent download rate, fluctuating between 164K and 181K weekly downloads, peaking in mid-August. Revenue saw a general decline, starting from about $5.9K at the end of June and settling around $4.4K by the end of September. Active users remained stable, hovering around 24M throughout the quarter.

Who - Live Video Chat showed varying trends in downloads, with a notable increase to 7.3K by the end of August. Revenue remained relatively steady, averaging around $2K per week, with slight fluctuations. Active users peaked at approximately 37.3K in late August but saw a decline to around 30.2K by the end of September.

Tango- Live Stream, Video Chat maintained a steady download rate, generally around 5K weekly downloads. Revenue exhibited a slight decline, starting from $4.5K at the end of June and ending at about $3.4K in late September. Active users experienced growth, increasing from around 27.9K in late June to approximately 33.7K by the end of the quarter.

Bigo Live - Live Streaming App had significant revenue fluctuations, with a peak of $31.6K at the end of June followed by a drop and another rise to $27.6K in mid-September. Downloads remained fairly stable, ranging from 23.5K to 31.3K throughout the quarter. Active users showed a slight increase, maintaining an average close to 280K.

TikTok recorded the highest download numbers among the apps, peaking at 277K in mid-July but gradually declining to about 149K by the end of September. Revenue also fluctuated, with notable peaks in late August at $4.2K. Active users saw a steady increase, starting from around 9.3M at the beginning of the quarter and reaching approximately 9.8M by the end.

For more detailed insights and data, visit Sensor Tower.